Thanks for sharing your experience, Judy!

Hi Carla! Thanks for your question. Here’s what The Toronto Star says about the penalties for the Canadian law that Dr. Lyon was referencing:

“Those that cannot back up their claims will face stiff penalties. Individuals can be fined up to $750,000 for a first offence and up to $1 million for subsequent orders. Penalties to organizations can be up to $10 million, or an amount three times the value of the benefit derived from the claim, or three per cent of the organization’s global annual gross revenue, whichever is greater. For each subsequent order, the penalty jumps to $15 million.”

As for JBS, I think the implications are yet to be seen. If they lose, companies like this may hesitate before trying to profit off of unsubstantiated claims.

Not only have our competitors tried to come to the bar, but also our suppliers. I worked for Bon Appétit in the infancy of the Monterey Bay Aquarium’s Seafood Watch Program. These were very difficult conversations with suppliers and local fishermen. The changes not only in restaurants but in the retail industry and consumer education are amazing.

“I think that when one company sets the bar, their competitors have to come to that bar,” says Ganzler. “And a lot of positive change is made that way with true leaders raising the bar on their industry and forcing others along.